Vroomm..

When making our logos and art show advertisement posters, Gerry always said to make sure that it will stick out in a newspaper. Granted, most newspapers are black and white, so our grayscale requirement made this a slightly different case, but how creative is this advertisement? Pretty eye-catching, eh?

I don't know what any of the text is saying because it is in Spanish, but I can imagine that it is something of cleverness and car-salesman swagger.  

The image is pushing into other editorials. It is showing strength, power enough to push other competition out of the water.  There is no need for an eye-catching phrase! The car alone does this for you. Though tiny in the newspaper, and probably pretty compact in real life, you don't receive this impression early on. 

The color red attracts your eye even more.  On a page where everything is black, white, gray or blue (which naturally always stands in the background) the red car pops! Just as on a highway, you see the red car in your rearview mirror; cops see the red cars. Other's blend in. This is appealing to the extrovert. You want attention, you'll get it with this car. Its already causing a ruckus in the newspaper!

The text is simple, to the point. They aren't overdoing it with extra fluff. "This is the car. This is what it does." The information is near the car, so that you eyes will naturally graze over the price and "important" stuff when you're done with the fancy image. But what appears to be the slogan of the campaign is aligned in an interesting way. It looks as if it is trying to be the smoke coming from the exhaust. Even more playing up the fact of speed.