They are so adorable and eye-catching. Yes yes yes, this may be the lack of sleep talking, but I really would love to receive that straw. I would drink out of it AND I would think of going to the Y. Really, I would think about it.
The body is positioned on the straw in the area where it would normally bend. It is there to show the flexibility of the body, especially perfect for advertising a yoga center. Of course, this bending over backwards seems a bit extreme, not something everyone could do. This could be a subconscious message to the viewer- "The Y will bend over backwards for you," or "We will teach you how to do this... or something pretty similar." How convenient, the straw would be placed right near something you would eat or drink. This is promoting a healthier life style. Starting with what hits us hardest- our diets.
The colors are simple. Black, white, skin tone. Nothing stands out too much, the girl's body does enough. The text's font is very clear, and sharp, not too bold. It attracts just enough attention, after looking at the body. All capitol letters, eh, is okay, but it makes the Yoga Center a bit more outgoing.
Simple and too the point. Good job, YOGA CENTER!
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