Nutru-Grain

That's different, right? It seems that so many products are changing their packaging and labels. Its crazy!

I kind of like this new box.  I feel that it could still use some work, but overall, I think it gives a fresh kick to a semi-bland product.  

As common as it may be, I love when the flavor is advertised via color choices.  Obviously, this flavor is apple.  Here, I just see sour, maybe the lime green hue is doing that to me. 

The composition is okay in my eyes.  I think its hard to use angles but here it is so subtle that it doesn't look bad.  The different shades/boxes of green allow the information to be separated and therefore more easy to read.  The text is simple and easy on the eyes.  Nothing is blaring about this box, except for that sticker.  I don't like it.  I do not think that it "fits" at all It just looks like an afterthought, throw on the front to capture attention. And it does, but I don't even care to read it so its not that useful. 

The images are nice and repetitive.  The bar with green filling... the bright green apple. The dew drops add to the freshness of the product.  There isn't that much contrast, but I don't think that that is hurting the ad.  In conclusion, I want a nutri-grain bar. ASAP.