Without Heinz

I love humorous advertisements! Bacon and eggs for breakfast. Yum, yum, yum, but not in this advertisement.  Here, the common first meal of the day is shown as bland as ever.  Literally as boring as a piece of cardboard.  It is lacking everything from vibrant color to its customary, lively (and tasty) looking shape. 

Each element in this ad is neutral toned. Ranging from grays to whites to brown, it is, for the lack of a better word, BORING. It is set up in a conventional manner.  Plate, fork, knife; everything is ready for a real meal. The table is just lacking the main attraction- real food. 

Heinz did a great job with this advertisement. Immediately you wonder, "Why is this fake food? Why does everything look so blah? Why does everything look so normal but so not real!?" 

Simple and to the point.  Without Heinz, this is what you are eating.  The text and tiny image of the Heinz product speak.  Everything is center aligned here, but it works.  Your eye is drawn from the table setting downward to the bright red. Though the important elements are tiny, they are immediately understandable.  The usual font used for the Heinz product is introduced, "WITHOUT." And the color! Red always attracts attention and here it is doing no less.  The contrast is used to its full potential... "Go big or go home."

EVERYTHING about this ad is boring to the max, but once the ketchup bottle is shown, energy flies out the roof! Your meal will be amazing! Your food will taste ten.. no, a million times better then a crummy piece of cardboard bacon! (It will actually be edible.) Proximity is playing some key points as well.  Boring, blah colors stick together. Red! exciting tones bring life to a meal.