PEPSI.

I love this advertisement… my eye must be drawn to Pepsi products, though I hate soda.

The large fingers frame the tiny ice cube tray. You immediately wonder, why is this tray so small? Or, why are these fingers so big? Pepsi does a great job showing contrast in size. Like in the Non-Designer’s Design Book, “Go big or go home.” In this case, Pepsi isn’t a wimp. The giant -like fingers crack the tray and let the allow the baby ice cubes a chance to gather the viewer’s attention. But why?

Your eye finally travels to the bottom right corner of the advertisement. Pepsi uses their text-logo to show what product the ad is marketing and then provides a visual image of the new can. The new “mini can,” specifically is written in all lower case letters, to even further the idea of small, compact, miniature.

There is a repetition of fonts- Pepsi uses a specific font whenever they type their product name. They also use a repetition of color. When used over and over again, that common blue becomes associated with the soda. Using it in the background is repetitive and purposeful. All text is also aligned to the right, creating an organized and simple layout.