I love advertisements that give life to inanimate objects; their eye-catching charm always leaves you wanting more. In this ad, Pepsi ‘oh so nonchalantly’ claims that a red and easily recognizable cola beverage is not as appealing as Pepsi. The straws are each diving into the can for a sip, but the straw on the right is given hands that are forcing itself away from the opening. The opening of the straw is made to look like a frightened mouth. How clever.
The repetition of the soda cans, straws, and actions are evident. The label from the cola product is notably taken out in order to not send consumers in the wrong direction; only Pepsi is noted. It is product placement at its best. The tiny Pepsi logo in the bottom right is one of the last things that your eye grazes over; even more reinforcement thanks to the proximity rule. All of the lines are parallel to each other (straws, sides of can) showing alignment. The left straw’s animation is vastly contrasting the right straw’s still action. The background is blue, once again subtly referencing the Pepsi product.
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